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Hoardings are the large posters; they are generally installed over the highways and on the top of the buildings for attracting the visitors over the event or products and services of a company. Advertising through hoardings is a cost effective way of advertising outdoors, they are very useful in drawing attention of the visitors. A smart yet simple display board conveying the relevant message about the event or a particular product can make a huge impact over the potential customers. That is why more and more businesses are now using these boards to present their event or product to the people on a large scale. Many other forms are available to promote a certain product and service, they can be display boards, banner stands, pop up displays, posters, exhibition graphics etc.
The advertisements and other promotional materials are conveyed to the people with the aid of pictures, relevant and attractive text with minimum words, so that the passersby quickly get the message. The message to be conveyed should be kept short and simple and the font used should be big and clear enough, as the hoardings should be visible from a distance. It has to be weather resistant so that it can fight against adverse weather conditions, heavy winds. Now days they can be designed very easily using computers, and then get printed on big posters or vinyl banners, which is glued to the billboards. They are mainly used to creating brand awareness, for frequent and continuous highlighting of a message like AIDS awareness, poverty suppression, environment protection etc and for effective product exposure for banks, cars telecommunication companies and many more.
Hoardings are the large posters; they are generally installed over the highways and on the top of the buildings for attracting the visitors over the event or products and services of a company.
