Custom Rack Card Printing - Tips For Successful Hotel Marketing

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Rack cards are among the most powerful marketing tools that you can use to promote your hotel business. These can be designed using eye-catching colors and graphics and contain interesting text to represent your business' marketing message. Designed to be consumed in a quick manner, people can easily understand the message that you want to convey. The tricky part, though, starts with choosing designs that suit your hotel marketing message and those that will stir up interest among your prospective clients.

Custom rack card printing is just perfect when you need to create unique and interesting promotional materials for your prospective hotel patrons. You can have custom designs that are tailored to fit your hotel's brand, mission and vision, etc. Custom options like tear-off portion to use as coupons, tickets, or as business card are also available.

Things to Consider for Successful Rack Card Marketing for Hotels

Always consider your target audience before you design your rack cards. The first thing that you should do is to identify the demographics that you want to target with your promotion. Do you want to promote your hotel as a luxurious, first class accommodation or one that is casual and homey? Your design should depend on what image you want your hotel to portray. It would be best to include photos of your hotel's room accommodations and facilities to give emphasis.

Don't forget to include the purpose of the prints when planning your design. Are you going to use your prints to attract a different kind of market other than the one you currently have? If, for example, your hotel is one that boasts of luxurious and first class accommodation but wants to dedicate a floor or two to those patrons who are looking for accommodation with a cozy feel to it, you need to have a separate promotion for this.

Highlight the benefits that your hotel can give prospective clients. People don't want to read a novel about the history of your hotel or even the awards that you've had in the past. These hotel patrons want to know why they should stay in your hotel. Tell them about the facilities and the amenities that you offer your clients. Also, don't forget to include value to your prints. You can include offers like 10% discounts on 3-night stays, free breakfast, etc. Your prints can also include travel tips for tourists like things that they should know about the town, great destinations to check out, where to enjoy great foods or hang out and party at night.

Study the competition by collecting their print materials and pooling data to know which designs and concepts work and which don't. Based on these data, you can create a concept for your rack cards - make sure to create even better prints.

Custom rack card printing can be the best promotional printing materials that you can use for your hotel marketing, but only if you know the right things to do. These tips can help you avoid the pitfalls and successfully use your prints to get more patrons for your hotel.