How Color Printing Makes Calendars More Effective

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Calendar printing can be a positive advertising move for your company. This is particularly true if your company has multiple events in your community throughout the year and wants to spread the word about them. The typical calendar is designed to last all year, offering up a continual reminder about your company and what you have to offer. One way to make sure that your calendar lasts the entire year is to use four color calendar printing.

Colors Inspire Emotions and Memories
One reason why you should consider using four color calendar printing is that colors speak to people. You will find that many colors are recognized with certain events. For example, combination of red and green are generally thought to be Christmas colors. Pastel pinks and blues are common to baby showers and spring.

By learning what emotions and memories different color combinations will create, and knowing what will work with your target demographic, you can cause your calendar to be a powerful marketing tool by appealing to people's emotions.

Standing out in the Crowd
One of the main reasons that people will hold onto a calendar is because of the images it contains. In order for photographs to really pop and be attractive, you need to use four-color printing. Calendar printing without color leaves the calendar looking boring and lifeless - which could prevent the recipient from hanging up your calendar.

Not only should your photographs be of the highest quality and at least 300 dpi, but you should make sure that the color is perfect so that people want to display your calendar on their wall. The more often the calendar is displayed, the more frequently it will be seen, and the better the chances that your advertising method will work.

Giving the Impression of Higher Value and Quality
Often, calendar printing comes down to a matter of choices regarding the look vs. the cost. However, when it comes to printed materials, you do not want to skimp on your budget. Sometimes, paying just a little bit more will boost the impression that people get from your calendars and other products.

Take, for example, the paper weight. The price points between one weight of paper stock and the next are not that different, particularly when you are buying in bulk. However, do your calendar printing on the lesser paper stock, and you could find yourself with a flimsy product that is so dog-eared and worn after six months that it gets thrown out. Use the heavier stock and you could find that you have a sturdy product that the client uses for the entire year.

The same holds true for four-color printing. As anyone who has ever paid to have copies made, black and white is cheaper than color. And often, this comes across in how people feel about the quality of other paper products as well, including calendars. Print a page from your calendar in black and white and in color, and you will see for yourself which one has the more professional appeal. When it comes to calendar printing, looks are everything, which is why you should consider four-color printing.

Learn about how your company can take advantage of printing to take your exposure to the next level of branding. Capitalize upon the variety of calendar printing services that PsPrint offers to maximize your company's branding efforts and marketing presence.