Friday, February 19, 2010

Common Mistakes in Business Card Printing

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A Business card is an important tool for every professional. It acts as a significant marketing tool whenever you meet any prospective client in trade shows, seminars or business meetings. Its text and design matters a lot since it has the potential to let your business grow by bringing in new customers. Today, there are several business card printing software available in the market. GIMP (GNU Image Manipulation Program) is one such software that helps you to design cards. One must be very cautious while designing these cards so that it is attractive both in terms of look and content. There are some common mistakes that people often make while business card printing.

1. People always put a lot of stress on the design and content part of a business card since these two things are noticed first. But along with the design and content, the feel of the card is also important. Hence, avoid using flimsy materials while business card printing.

2. Thermography is a commonly used method for making raised lettering on your card. Although it makes the text prominent but such lettering fails to give the professional look.

3. Many professionals do not order for new cards if they don't run out of their old stock. This habit results in circulating the business information which has become outdated. Hence, you give new designs after regular intervals. It is always a good idea to improve the design by upgrading the content.

4. Many people have the habit of providing loads of information in their business cards. This ultimately gives it a look of a leaflet or advertisement brochure. Hence, always put the key information of your company that is brief and can attract your clients instantly.

5. The size is a very significant factor. Many professionals try to make cards that have unusual sizes so that it is noticeable at the first sight. But business professionals generally use card holders. Hence, try to keep it within the size of the holder so that your clients can carry them easily.

Contacting online printing companies is an easy way to avoid all the mistakes stated above. There are several such companies in the web and Printeca.com is one of the most efficient among them. You can get web tools in their website to give your own design. All their products come with the guarantee of zero carbon emission. Visit their official website to know more about them.

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